Laurel Grey

National Manager, Digital Advisory

As National Manager of Digital Advisory and resident cloud expert at RSM in Sydney, Laurel Grey has helped over 150 businesses across Australia increase their organisational productivity through automation and digital integration and empowered RSM advisors to transition 4,000 other businesses to the cloud.

Laurel’s role involves setting up the Cloud Club®, the internal subscription business of RSM and the first of its kind among accounting firms in the country, which gives clients discounted offerings on top of the Software as a Service product in the market. Her strong relationships with cloud technology providers enable Laurel to offer up to date knowledge and effective support to clients. 

"Working with our advisers in each office and getting an understanding of what makes clients tick within each geographic area keeps me going in my role; I love being able to see the wider impact of my work come to fruition immediately."

With her hands-on approach and passion for digital, Laurel develops strategic cloud technology plans for clients and finds it especially rewarding to bring large businesses, across different industries, through the digital transformation process. By understanding clients’ needs, she is able to help businesses choose and implement the right software solutions.

Prior to RSM, Laurel ran her own digital consulting business, Get Digital Flow, and hosted a show called “Teach me Tech” in conjunction with Bizversity, which educated business owners across the world on how to select the best applications for their business.

Beyond cloud technology, regular world travel is a must for Laurel as her family is all in the US and Canada. Laurel also enjoys photography, graphic design and interior design.

"If I weren't doing my current role, I would be an interior designer - I have a passion for organising and beautifying spaces!"

SOLUTIONS THAT LAUREL PROVIDES

Laurel assists clients with:

•    App Ecosystem Strategy
•    App Implementation
•    Digital Transformation Training
•    Digital Advisory Services in Sydney

PROFESSIONAL ASSOCIATIONS

•    Member, Australian Business Software Industry Association (ABSIA)

QUALIFICATIONS

•    Bachelor of Science in Business Administration, Information Systems, and Organisational Behavior - Boston University 

AWARDS

•    Bronze Stevie Award 2017 - Catapulting Australia's Top Mid Tier Accounting Firm Forward in The Digital Space Category: Female Entrepreneur of the Year - Business Services (11-2,500 employees)