Athirah Binti Mior Shahar

Associate Director - Transfer Pricing, Tax

BIOGRAPHY

Athirah has more than 12 years of work experience in Transfer Pricing. She has been involved in the preparation and review of Transfer Pricing documentation, benchmarking studies, and Transfer Pricing planning analysis for price-setting purposes, among others.

Athirah has established cost allocation worksheet templates for the provision of intra-group services, including the determination of service fees within Group companies. Additionally, Athirah has been involved in other Transfer Pricing-related services such as Country-by-Country Reporting (CbCR), Master File preparation, Transfer Pricing review, and advisory matters.

Athirah’s experience extends to managing Transfer Pricing engagements for large multinational companies, Malaysian based companies, and government-linked companies across varied industries. She possesses a strong track record of effectively interacting with the Inland Revenue Board of Malaysia in resolving Transfer Pricing audit and controversy matters on behalf of clients.

She has collaborated with other tax teams, such as Corporate Tax, Indirect Tax, and Tax Advisory, to identify and manage Transfer Pricing issues. She has actively participated in Transfer Pricing discussions, seminars, trainings, and/or presentation sessions (internal and external) as and when necessary.