Introducing RSM’s 2024 Global Annual Review
Providing insight into RSM’s activities around the world, the drivers of our growth, our operations, and the positive impact we are seeking to create.
As the leading provider of professional services to the middle market, RSM remains dedicated to investing strategically in key areas that benefit both our clients and our people. Throughout 2024, many of our global initiatives focused on laying the groundwork for long-term progress in line with our ambitious 2030 Global Strategy. At the same time, these efforts delivered significant and far-reaching benefits, with teams across RSM working together to achieve remarkable growth within this past year.
We acknowledge that our transformation journey is an ongoing process. Through the drive and commitment of our people, we aim to empower our clients and colleagues, giving them the confidence to navigate and Take Charge of Change.
Building momentum on our path to 2030
“2024 as a pivotal year for RSM as we further progressed our 2030 Global Strategy - Taking Charge of Change. This ambitious framework continues to serve as a guide for aligning our Member Firms, enhancing our client services, and positioning RSM as a dynamic, forward thinking global organisation to lead the middle market.”
Chair,
RSM International Ltd. Board of Directors
RSM's global activities in 2024
People
Our goal is to drive an unrivalled, inclusive culture and talent experience.
Our focus is on being a market-leading employer, with a recognised global employer brand framework that promotes consistency in our people experience while celebrating local cultures and dynamics.
2024 highlights:
In 2024, RSM continued to build our understanding of employee engagement across the network through a Great Place to Work Pilot project where four Member Firms and the GEO completed the Great Place to Work survey. The project had an 86% response rate across the participating Firms, and we are now planning a phase 2 of the pilot project to encourage more Firms to participate.
We continued to activate our Global HR Community in 2024. The community acts as a supportive environment for our HR professionals to collaborate and work on initiatives that provide a positive and cohesive experience for our talent across the globe. They are the bridge between strategy and implementation. This year we also surveyed our community to gain greater insight into the HR function within our Firms and where we can provide further support.
As the evolved brand launched in 2024, we continued our efforts on building the portraiture image bank with a photoshoot in which 50 of our colleagues from 20 Member Firms across our organisation became faces of RSM. By using our employees as models, we bring our culture and values to life.
support.
RSM Campus, our global learning management platform, continued to deliver development opportunities for our Members in alignment with our 2030 strategy. From courses focusing on soft skills, IT security, audit, and compliance to business development and marketing, our ever-expanding catalogue continues to provide our Members with the training they need to succeed in their roles. In 2024, RSM Campus also hosted and delivered the RSM Academy event, providing virtual interactive corporate learning.
Clients
Driving growth and collaboration by putting clients first.
This year has seen much growth and opportunity as we continue to align ourselves with the growing needs of middle-market businesses. With a record 30% increase in cross-border tenders and a 28% rise in client enquiries through our global website, we are seeing firsthand the growing demand for our global services. This reflects not only our strong market position but also our dedication to fostering closer collaboration with clients—ensuring their evolving needs are at the heart of everything we do.
Engaging with middle-market businesses means going further than providing services—it is about building meaningful connections and sharing relevant industry leading insight. This year, our growth has been driven by the evolving needs of our clients and aligning our efforts to provide seamless, personalised experiences.
2024 Highlights:
2024 saw our focus remaining steadfast on delivering a consistent, client-centric experience by leveraging the full power of our global organisation. Through strengthened cross-border collaboration, supported by initiatives like the Growth Platform training programme, we have equipped our teams with the capabilities needed to seamlessly serve clients worldwide.
Multidisciplined working groups collaborated on strategic growth, while the formation of regional groups, such as Central America and ASEAN, through a unified service offering, are helping to meet market needs. Together, these efforts ensure we bring the best of our organisation to every client interaction, offering tailored, holistic solutions that consistently deliver value.
Through sharing expert-driven content with our clients and across our websites and social media, from our in-depth industry outlooks and market trends, to informative people-focused stories, we expanded our reach and enhanced engagement, fostering deeper connections with those we serve. A special highlight was the impact of our LATAM ESG survey report.
Our growing presence in global media reflects our ability to deliver relevant insights that resonate with our clients and reinforce the strength of our relationships. This alignment with their priorities continues to drive our success and inspire trust in our expertise.
With over 65 internal events throughout the year, including training events, we have continued to foster a culture of learning and growth across the RSM Network. These initiatives enhance our teams' skills and ensure that we are fully equipped to provide a cohesive and exceptional client experience.
“Each client has unique challenges and RSM is committed to delivering rich, personalised experiences, and to continue to inform their decision making with relevant insights. This means our clients can access the right information to enable them to make confident decisions.”
Nina Arundel
Global Leader, Business Development and Marketing, RSM International
Technology
Establishing digital excellence
In today’s increasingly interconnected world, security and technology form the backbone of global networks. Together, they enable the global economy to thrive, fostering collaboration, growth, and progress in the digital age. Establishing digital excellence has become a competitive and strategic imperative that allows us to Take Charge of Change.
In 2024, RSM’s focus on being a secure, data-informed, and insights-driven organisation has driven us to build on our global technological capabilities that underscore our commitment to a secure and future-focused network that supports our worldwide operations while elevating the services we provide to clients.
2024 highlights
In partnership with our colleagues in Peru and India, and collaborating with all Member Firms across the globe, the RSM Network has achieved an unprecedented level of security, with the vast majority of our operations meeting the rigorous standards required for ISO27001 accreditation. This network-wide certification is just one of many areas of focus that highlights our commitment to the security and trust of our clients and partners whilst striving to set new benchmarks in cyber security excellence.
The RSM Global Technology Committee has laid the groundwork for empowering our people through advanced, integrated technology and a commitment to a resilient, adaptive IT strategy. By driving economies of scale and improving interoperability, the Committee’s work enables seamless cross-border engagements for our audit, tax, and consulting teams. A coordinated approach to cybersecurity ensures robust global protection, while the adoption of generative AI augments our capabilities all of which help to unite us as one global firm.
“Together, we are building technology platforms that enable us to lead with innovation and deliver exceptional value - embracing a future that is compelling, digital and global.”
Nicola McCoy
Chief Information and Security Officer, RSM International
Solutions
Our focus is on being modern, streamlined, agile and forward-thinking across a wide mix of assurance, tax and consulting services, tailored to specific audiences and supportive of ESG factors.
Key areas of focus for 2024 were global initiatives designed to enhance high-quality and contemporary assurance, tax and consulting services and solutions, with a suite of digital products and an ecosystem of strategic global partners.
Equally important has been strengthening RSM’s market reputation as a strategic enabler, helping clients to expand their business globally while supporting them with navigating complex regulatory requirements across borders, including sustainability. Great progress has been made through delivering agile, innovative and forward-thinking regional service hubs to harness our global strength to deliver seamless solutions.
This strong double-digit growth across key areas reflects our commitment to providing compelling global solutions tailored to our clients' unique needs.
2024 highlights:
A key milestone in 2024 was the launch of RSM Luca, our global digital audit ecosystem. RSM Luca represents a new approach to how we deliver audit services, incorporating leading technology and effective processes to further enhance accuracy, efficiency, and value for our clients.
It provides sharper data-driven insights, accelerated discovery, validation and analysis of data and an enriched audit experience.
2024 saw a focus on advancing sustainability as RSM expanded its tailored ESG services to meet the growing demands of businesses worldwide. With the activation of ESG Regional Hubs, we have enhanced our service capabilities and strengthened our support for clients navigating the shifting landscape of non-financial reporting.
Our approach combines a consistent global framework of methodologies, digital tools, knowledge banks and insights, ensuring we address each client’s unique needs. This year, saw the development of our ESG and CSRD Assurance methodologies, maturity and double materiality assessments, as well as climate risk modelling to align with evolving regulations.
The first half of 2024 was marked by a successful Global Tax Conference in Amsterdam which brought together over 170 attendees from almost 50 different countries and RSM’s regional conferences where the Global Tax Leadership Group conducted plenary sessions and tax-specific meetings. These events led to a significant increase in the Member Firms represented in each of our eight Global Tax Specialist Groups (GTSGs), enhancing service quality and fostering a single-team approach.
This expansion reflects the increasingly global nature of business and the collaborative environment fostered by RSM's Global Tax Conference and regional conferences. These events have played a key role in driving inclusivity, knowledge sharing, and cross-border collaboration among Member Firms.
The last year has seen continued efforts to refine and enhance our ongoing commitments to quality to better serve a diverse and dynamic client base. Guided by the broader objectives of our strategic vision for 2030, we have focused on ensuring that our priorities remain robust, relevant, and effectively address the evolving risk landscape faced by our Member Firms and their clients.
Heightened regulatory expectations and a shifting geopolitical backdrop continue to shape the complexity of our global business environment. The increased trend of private equity investment in our profession presents unique challenges to our business. As a relatively new sector for PE investment, this trend adds another factor of complexity to regulatory compliance and operations. It underscores the need to remain vigilant and proactive, striving to adapt swiftly to market dynamics that are in constant change.
“We remain committed to our unwavering pursuit of the highest standards in quality through our continued vision of instilling confidence in a world defined by constant change.”
In our Quality at RSM report, we delve further into details, including:
- Quality, Ethics and Independence
- Ethics and independence policies
- Identifying and resolving potential conflicts of interest
- Quality Management
- Client acceptance
- RSM Orb (RSM’s risk-based audit solution)
- RSM’s approach to ESG and non-financial reporting
- Activities to assess and monitor quality

Local action, global impact
At RSM, we understand that our role as trusted advisors extends beyond delivering exceptional professional services. It includes a responsibility to drive positive change – both across our global organisation and the businesses and communities with which we interact. Our approach to doing this is deliberate and strategic. Through our Global Impact Plan, we've identified clear priorities that enable us to make a difference where it matters most – aligning with principled global initiatives, educating stakeholders on ESG themes, and building robust reporting frameworks. This structured approach allows us to amplify the significant work happening at individual RSM Member Firm level while advancing in a consistent global direction.
As we progress on our journey of strategic development and evolution, impact remains central to how we define success. We recognise that creating lasting change requires more than words and good intentions. It demands measurement, accountability, and continuous improvement. It is this forward-looking mindset that guides our efforts and inspires us to aim higher with each passing year. By harnessing our collective expertise, embracing diversity of thought, and leveraging our middle market influence, we are able to have an impact that extend far beyond our immediate operations.
As we progress on our journey of strategic development and evolution, impact remains central to how we define success. We recognise that creating lasting change requires more than words and good intentions. It demands measurement, accountability, and continuous improvement. It is this forward-looking mindset that guides our efforts and inspires us to aim higher with each passing year. By harnessing our collective expertise, embracing diversity of thought, and leveraging our middle market influence, we are able to have an impact that extend far beyond our immediate operations.
“Impact at RSM isn't measured solely by what we achieve today, but by how we are shaping a more sustainable tomorrow. By embedding responsible practices across our global organisation, we are turning our purpose into action.”
Rebecca Richards
Global Leader, Strategy and Special Projects, RSM International
In our full Global Annual Review report, we delve further into creating positive impact through:
- RSM Global Impact Plan
- Environmental measurement and action
- Spotlight on RSM in India
- Supporting the UN Sustainable Development Goals (SDGs)
- RSM World Day 2024 – “Time to Give Back”
- Inspiring inclusion and confidence