Understanding Latin America
Latin America presents a dynamic landscape for businesses, characterised by diverse opportunities and challenges. With a population exceeding 650 million and a rapidly growing middle class, the region offers a vast consumer market to explore. Emerging economies boast substantial natural resources, manufacturing capabilities, and developing tech sectors, attracting multinational corporations seeking new growth frontiers. Additionally, regional economic integration efforts, such as Mercosur and the Pacific Alliance, facilitate trade and investment, fostering a more thriving business environment.
In recent years, a combination of factors has led global companies to consider nearshoring and set their sights on Latin America. Companies that prioritise building local partnerships, understanding cultural nuances, and leveraging technological innovations can unlock immense potential in this vibrant and evolving market.
RSM helps middle market companies thrive in Latin America and take charge of change.
