The consumer goods sector has seen drastic changes in their target market due to factors such as declining birthrates and aging population. Additionally, prices of raw materials are rising, and levels of competition with international brands have intensified.

Consumer products now also need to appeal to the younger generation of consumers, such as the Gen Xers and Millennials, to remain competitive. With consumer needs continuing to diversify, more products from overseas have entered the Japanese market, and companies from all over the world are expanding into Japan.

As the business landscape has a tendency to change drastically within relatively short periods, companies would find it challenging to develop new products and business models continually. At the same time, they need to increase brand value and compete with other businesses.

Here at RSM Shiodome Partners, we are familiar with the consumer product industry, and we can help your business to succeed.

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